23-24 октября
Медиа-центр Mail.Ru Group

Саравжит Рихал (Saravjit Rihal)


Саравжит Рихал (Saravjit Rihal)

Ведущий консультант британского агентства исследований и дизайна Amberlight, бакалавр компьютерных наук, имеет докторскую степень в области исследования человеческих факторов инжиниринга, возглавляет международную практику агентства и создает инновационные техники для разработчиков.

Ph.D. Industrial Engineering - Human Factors Engineering

MSc. Ergonomics and Human-Computer Interactions

BSc. (Eng.) Computer Science

Academia to industry. Client side and agency. Corporations to Californian start up to London consultancy. Saravjit has excelled in all of these domains in his 20+ years as a UX practitioner advising clients like Vodafone, Microsoft, Google Creative Labs, Hotels.com, LG and the BBC on their digital services and products. He has huge experience in cross-platform testing, ethnography and contextual visits, co-creation and innovation, diary studies and remote UX methods. He has worked with challenging clients, and participants young and old.
His personal passion is understanding cultural issues in UX and he has travelled to Africa, Asia, Europe, and North America in pursuit of this. He is always looking for opportunities to travel, and he hopes his UX stories entertain and inspire.

Доклад: «Engagement – experiences on the path to richer insight and truth»

Engagement means many things to many people. People practice it in many ways, at different times and in different contexts. Some are committed and some fake commitment. Some do it effectively and some fail, repeatedly. Yet Engagement is not a switch that you turn on or off, it's a mind-set, a belief system, a way of life that needs to be lived completely. We should be continually evolving how and when we engage in order to get better insight and closer to the truth needed to solve our UX challenges.

The talk will revolve around the findings of a survey completed by clients and practitioners from around the world about UX Engagement and the problems they face e.g. who do they have most trouble engaging with. These problems will be addressed by retelling experiences we at Amberlight and our international network of partner agencies, the International User eXperience Partners (the IUXP) have had with dealing with matters of Engagement. We will highlight our successes and our failures, our recommendations and suggestions for encouraging, inspiring greater Engagement with the usual actors in UX projects.